With a new retail space in the works, this well-established live travel agency was looking for a fresh look to accompany their new name and space. We started with a brainstorming session — talking about their message, audience and personality and looking through travel magazines to gain inspiration. Establishing these brand traits helped get me started with sketching possible directions for their logo. The most favored direction was the world travel concept. Starting with a more textured illustrative feel, the sketches for this logo gradually developed into the final identity with a cleaner, brighter look.
1 comment:
This looks great! I like seeing the evolution of the logo. Nice colors too!
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